It’s no secret that the Chinese are one of the world’s largest groups of travellers to Dubai and more importantly for local brands, are huge consumers of luxury goods – shopping is one of the first things they do when travelling to the UAE.
“Asia’s recent influence on the luxury market is conveyed through OTT’s SS17 resurgence of Eastern-inspired opulence,” says one of the brand’s owners – both Dubai-based brand owners have chosen to remain anonymous: a refreshing change in today’s Instagram-obsessed, ‘be your own brand’ society.
Japanese obi belts to Chinese gold lamé dragon prints, floral prints reminiscent of spring’s cherry blossoms, kimono gowns – but the cheongsam (China’s traditional formal dress) is the star of the show. Balinese- and Mongolian-inspired headdresses also make an appearance.
La Femme’s favourite part of the line is the neon influence of the campaign shoot, which was captured here in Dubai – the Blade Runner + Kill Bill influence is easy to see in the exaggerated brow and eye make-up, the neon nails and bold black and blue lips against backdrops that scream, “more is more”.
OTT is stocked in S*uce, Bloomingdale’s and Salam Studios in the UAE.